Today I came across an article in Tamil newspaper 'Dinakaran''s city edition paper. Seems Tirunelveli city police is investigating a murder - a murder of a 70 year old lady. The murder had happened in a crowded place but none of the residents/shop-keepers have given any useful info to the police regarding the same. May be not willing due to the fear of facing the consequences...
Tired of enquiring, police had distributed some 500 inland letters to the houses/shops in and around the scene of crime, with the address of Assistant Commissioner written in 'To' address, along with his cell number... In case, someone know anything regarding the crime, he/she can now mail this to police without mentioning his/her own address!
I am not sure whether Police have adapted the same strategy somewhere... But this is a kind of direct-response marketing, with an 'explicit call-to-action' and 'means of response'[here inland letter and mobile!] . Marketing is done everywhere - be it Indian Army or City Police!
Monday, June 22, 2009
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